This page shows a sampling of some of my most recent print productions. There are literally hundreds to show. If only my Scratch-n-Sniff Sunkist print insert worked in this medium!
My favorite photoshoot was one we did for the dearly departed Seattle Sonics. We didn't have access to the players, and we were on a very tight budget. My Account Supervisor and I went to a 5 on 5 tournament on a Saturday afternoon to do our casting, and our photographer was able to capture some very striking images. I loved the collaboration and the can-do spirit of that project.
Building props is always fun, but you have to find the right partners. The gift wrapped kayak was waterproof and sea-worthy. I wish I had been able to keep it!
Transit advertising can be difficult to produce, but the payoffs are huge, literally.
Event planning and experiential production is a test of one's coordination and facilitation skills. I love the feeling of "Come on, kids, let's put on a show!"
Every event comes with its own challenges and anecdotal discoveries. For example, Mercenaries 2 was an EA game that we promoted by giving away free gas in LA the Saturday before Labor Day. Our goal was to create so much buzz that we would be featured on CNN. As we monitored the news channels that day, we were sad to be bumped in favor of bigger news - that weekend was the first time we ever heard the name "Sarah Palin." A traffic jam in LA didn't stand a chance for coverage compared to her.
Outdoor is my favorite medium for a number of reasons, not least of which is hearing from friends "I saw that wall you produced - it's so big!"
I've shipped millions of pieces of mail in my career, just check the 3602s! Direct Mail takes an enormous amount of coordination and attention to detail. It comes with all sorts of hurdles - color consistency during a long print run, approvals from a bureaucratic USPS, creative ways to keep postage costs down and list management.
Packaging and Kitting
Packaging is a great way for a brand to show their true personality, with plenty of ways to educate and make an impact with consumers. These three examples were huge hits with my clients, and they all received rave reviews from their recipients.
Dockers needed a cleverly branded way to deliver three pairs of their new line of pants to influencers. We customized off-the-shelf tubes to look like old whiskey containers inside a branded crate to surprise and delight 100 lucky bloggers.
Sephora recently created an in-house line of polishes and nail products called Formula X. They wanted to get their full product line into the manicured hands of top make-up artists and bloggers. Our team painstakingly created these kits full of special details, including custom shoulder straps, branded rubber bands and digitally printed trayliners using dimensional ink.
Pop Secret is a brand with a very loyal fanbase. We reached out to the Twittersphere to show us their best pillow forts. We received adorable pictures of families turning their living rooms into Pillow Fort Wonderlands, and rewarded a few of them with branded blankets, pillows, ribbons, flashlights, clips, clamps, movies, and of course, popcorn.
SWAG = Stuff We All Get
I've produced a catalog's worth of swag - mylar balloons, sunglasses, sunglasses that open beer bottles, USB drives, keychains, pens, hats, and t-shirts, t-shirts, t-shirts! One bonus of being a producer? I will never need to buy another workout shirt again.
I love to print. Period. The fancier the varnish or the toothier the stock, the better.